READ THE BOOK
Brave New Weed
One man. 30,527 miles. Quite the trip.
Join Joe Dolce, former Editor-in-chief of Details magazine, as he travels the globe to investigate the world's most magical & maligned plant.
From grow houses in California to labs in Tel Aviv, Joe uncovers the odd, shocking, and wildly funny history of a complex plant that has transfixed the world for thousands of years.
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EVERYONE IS TALKING ABOUT IT
“The ultimate ‘Just Say Yes!’ book. I got a contact high from reading it.”
—JOHN WATERS, ROLE MODELS
“Brave New Weed is a delightful, even joyous, book, filled with fascinating information...”
AUTHOR OF NICKEL & DIMED
“...King of Kush Joe Dolce has opened up this control freak's mind...”
—MOON ZAPPA, AMERICA THE BEAUTIFUL
“No matter where you fall on the cannabis debate, this book will surprise you, intrigue you, and make you think.”
—DR. ANDREW WEIL, AUTHOR OF MIND OVER MEDS
Joe in Action
Talks at Google
“Dolce travels to the new frontier of cannabis, shedding light on everything you didn’t know about weed (and didn’t even think to ask)”