One man. 30,527 miles. Quite the trip.

Join Joe Dolce, former Editor-in-chief of Details magazine, as he travels the globe to investigate the world's most magical & maligned plant.

From grow houses in California to labs in Tel Aviv, Joe uncovers the odd, shocking, and wildly funny history of a complex plant that has transfixed the world for thousands of years.


Joe in the news

Talks at Google

“Dolce travels to the new frontier of cannabis, shedding light on everything you didn’t know about weed (and didn’t even think to ask)”

New York Times Book Review

“Reefer Gladness: A loving rethink of all things marijuana by the former Details editor in chief”

PBS News Hour

“Brief But Spectacular: "We're at a tipping point right now in the legalization of cannabis”

San Francisco Chronicle

“Exploring the brave new world of weed in the Bay Area and beyond”

"After a merciful sleep I woke up shaken but fine, except for a throat frayed from stomach acids flowing in the wrong direction. Still, the upheaval was a stern reminder that no plant intoxicant, benign or otherwise, is 100% predictable. Pot has always been known as a fickle woman. If this relationship was to continue, I needed to understand her capriciousness."

An excerpt from Brave New Weed

”Brave New Weed is a delightful, even joyous, book, filled with fascinating information...”

Barbara Ehrenreich,

Nickel & Dimed

John Waters,
Role Models

“The ultimate ‘Just Say Yes!’ book. I got a contact high from reading it.”

Everyone is talking about Brave New Weed

Moon Zappa,

America the Beautiful

“...King of Kush Joe Dolce has opened up this control freak's mind...”

Plus more from Ethan Nadelmann, Julie Holland, MD, Brad Gooch, Dr. Andrew Weil, and Michael Backes


“Dolce is a genial and engaging narrator with a knack for breaking down complex science…”

A journalist for more than two decades, Joe Dolce has written for dozens of national magazines and interviewed leaders in business, media, the arts and sciences – Hugh Hefner, Barry Diller, Dr. Andrew Weil, Julia Child, Dr. Antonio Damasio, to name but a few.

He was a key player at ​Details​ magazine, first as a Senior Editor and then as Editor-in-chief. Under his leadership ​Details​ won two National Magazine Award nominations. Joe went on to co-found the first web-based fashion news service,, and after that was handpicked by the editorial director of American Media, to transform ​Star from supermarket tabloid into a glossy magazine as editor-in-chief.

Brave New Weed is Joe's debut book.

About Joe Dolce

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Brave New Weed now.

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